Kristense – It is a tricky little monster. You definitely want to make sure after your last shot to advance the film even more for awhile until the roll has completely been advanced onto one side of the camera. As you keep turning the knob to advance the film you’ll suddenly feel it become loose. Advance it a couple turns more to make sure. Then when you open the Holga, the film should be completely rolled to one side. Then it’s just a matter of jiggling the roll out. Make sure to keep the roll tight. I wrapped mine up in tinfoil to keep dust and light from it until I got to the lab.